Office of Transition and Economic Development
DIS leveraged findings from Human Centered Design research to define a new branding strategy, which included a complete rebrand for the Office of Transition and Economic Development (TED). The rebrand included the creation of a parent brand for TED and family brands for associated programs, like Personalized Career Planning and Guidance (PCPG) and Veteran Readiness and Employment (VR&E). Internal interviews, insight sessions, and focus group research helped quickly define the brand and communications strategy. The brand and communications strategy then provided the foundation for a new logo design (with a graphic style guide) and materials templates.
![Office of Transition and Economic Development: Educate. Connect. Empower.](https://disconsulting.wpenginepowered.com/wp-content/uploads/2021/03/OTED-Logo-RGB-1024x210.png)
![Transition and Economic Development Style Guide](https://disconsulting.wpenginepowered.com/wp-content/uploads/2021/03/DIS-Web-Portfolio-TED-Design-Guide-1024x861.jpg)
![Personalized Career Planning and Guidance](https://disconsulting.wpenginepowered.com/wp-content/uploads/2021/03/PCPG-Logo-RGB-full-color_2000px-1024x387.png)
![Office of Transition and Economic Development, Personalized Career Planning and Guidance logo guidelines](https://disconsulting.wpenginepowered.com/wp-content/uploads/2021/03/VA-VBA-Logo-PCPG-guidelines-v2-790x1024.png)
![Personalized Career Planning and Guidance is here to help!](https://disconsulting.wpenginepowered.com/wp-content/uploads/2021/03/PCPG-Banners-V6-scaled-1-1024x563.jpg)
![Personalized Career Planning and Guidance fact sheet](https://disconsulting.wpenginepowered.com/wp-content/uploads/2021/03/VA-VBA-TED-FactSheet-PCPG-external-v4-scaled-1-791x1024.jpg)
![Veteran Readiness and Employment logo](https://disconsulting.wpenginepowered.com/wp-content/uploads/2021/03/Asset-1@3x-1024x317.png)
![Veteran Readiness and Employment Logo Guidelines](https://disconsulting.wpenginepowered.com/wp-content/uploads/2021/03/VRE_logo_guidelines-scaled-1-791x1024.jpg)
![Veteran Readiness and Employment Materials](https://disconsulting.wpenginepowered.com/wp-content/uploads/2021/03/DIS-Web-Portfolio-TED-VRandE-1024x861.jpg)
![](https://disconsulting.wpenginepowered.com/wp-content/uploads/2020/03/DIS-Web-Portfolio-TED-CH31-ResearchPPT.jpg)
![Personas collage](https://disconsulting.wpenginepowered.com/wp-content/uploads/2021/03/DIS-Web-Portfolio-TED-1024x786.jpg)
![](https://disconsulting.wpenginepowered.com/wp-content/uploads/2020/03/DIS-Web-Portfolio-TED-CH36-Phase2-CommsPlan.jpg)
Journey Maps
![Military Separation Journey Map](https://disconsulting.wpenginepowered.com/wp-content/uploads/2021/03/VBA-OCC-CH36-MilitarySeparation-JourneyMap-v4-01-scaled-1-1024x802.jpg)
![Personal Career Planning and Guidance Journey Map](https://disconsulting.wpenginepowered.com/wp-content/uploads/2021/03/VBA-OCC-CH36-MilitarySeparation-JourneyMap-v4-02-scaled-1-1024x802.jpg)
![](https://disconsulting.wpenginepowered.com/wp-content/uploads/2020/03/VA-VBA-M2C-Roadmap-v32.jpg)