National Center for PTSD Consultation Program

DIS developed an umbrella branding and marketing plan to promote the National Center for PTSD’s (NCPTSD) PTSD Consultation Program to health care providers who treat Veterans with posttraumatic stress disorder (PTSD). The plan blends targeted outreach to specific audience segments with old and new marketing approaches. Tactics include search digital and print advertising, direct mail, partnership engagement, and use of printed materials and graphics in advertisements and promotions to reach audiences where they receive information.