Blue Water Navy
DIS developed and is executing a comprehensive communications outreach campaign to raise national awareness of the Blue Water Navy Act of 2019, which was implemented on Jan. 1, 2020. Our integrated campaign focuses on earned and paid media, stakeholder engagement and distribution of outreach collateral materials. During the campaign, DIS has created more than 50 unique materials, including a communications toolkit (digital and print), a Blue Water Navy 101 presentation, promotional posters, fact sheet, FAQs, talking points, a social media content calendar with more than 100 posts across key social media platforms, several press releases to announce important milestones related to the legislation, web content for a new landing page, senior leader talking points for various internal and external events and engagements, weekly social media and news coverage analysis, national radio and television Public Service Announcements (PSA), and facilitation of virtual Veteran focus groups which help guide messaging and communication strategy to the target population.
- Client U.S. Department of Veterans Affairs, Veterans Benefits Administration, Office of Strategic Engagement
- Date March 1, 2020
- Tags Video