Dynamic Integrated Services is honored to share that we won the prestigious “Best of the Anvil Award” from the Public Relations Society of America (PRSA) for our communications work with VA’s Million Veteran Program (MVP). We also won the Silver Anvil for our submitted category, Integrated Communications (Government).
From PRSA: “Silver Anvil Awards celebrate the best strategic public relations campaigns of the year, as well as outstanding organizational excellence. A Best of Silver Anvil Award recipient is selected from among the year’s Silver Anvil Strategic Campaign Award winners. The Best of Silver Anvil winner represents the pinnacle of excellence in public relations programming and demonstrates public relations’ strategic value and ability to drive critical business outcomes.”
DIS won these awards for its outstanding integrated communications campaign work that helped MVP, a genetic research program, achieve its “million Veteran milestone” by Veterans Day (November 11th), 2023. Our multi-faceted campaign included strategic planning, human-centered research and analysis, branding, creation of new materials and messaging, national multichannel campaigns via social media, owned media, direct email and paid advertising, partner outreach, and iterative evaluation of campaign metrics.
“As a Service-Disabled Veteran Owned Small Business, winning the Best of the Silver Anvils is a true testament to the caliber of our team, the quality of our work, and to the mission of VA’s Million Veteran Program,” said J.D. Sullivan, CEO of Dynamic Integrated Services. “We are honored to be recognized with VA, and dedicated to continuing to provide exceptional service and outcomes to VA, the Million Veteran Program, and all Veterans they serve.”
DIS’s coordinated campaign efforts resulted in a 621% increase in MVP online enrollments; an 857% increase in MVP Online users; 123% increase in earned media mentions; and an 80% increase in social media impressions, year over year. On November 8th, 2023, (three days before the goal) MVP enrolled its one millionth Veteran: making it the first and only genetic research program in the world with over one million participants.
The 2024 Anvil Awards were presented on May 9th during the Anvil Awards Ceremony in New York City. Congratulations to our DIS team members and to our clients at VA’s Million Veteran Program!
If you want to learn more about our incredible results for MVP, you can read our case study. If you want to learn more about this achievement, check out the PRSA press release.
