Dynamic Integrated Services is honored to share that it is a 2024 finalist for the Public Relations Society of America (PRSA) Silver Anvil Award for our communications work with VA’s Million Veteran Program (MVP).
From PRSA: “For over 75 years the Anvils have been considered the icon of the profession and the benchmark of high performance in public relations. Silver Anvil Awards celebrate the best strategic public relations campaigns of the year, as well at outstanding organizational excellence.”
DIS is being recognized for its outstanding integrated communications campaign work that helped MVP, a genetic research program, achieve its “million Veteran milestone” by Veterans Day (November 11th), 2023. Our multi-faceted campaign included strategic planning, human-centered research and analysis, branding, creation of new materials and messaging, national multichannel campaigns via social media, owned media, direct email and paid advertising, partner outreach, and iterative evaluation of campaign metrics.
DIS’s coordinated campaign efforts resulted in a 621% increase in MVP online enrollments; an 857% increase in MVP Online users; 123% increase in earned media mentions; and an 80% increase in social media impressions, year over year. On November 8th, 2023, (three days before the goal) MVP enrolled its one millionth Veteran: making it the first and only genetic research program in the world with over one million participants.
“The importance of MVP as a research program and a source for igniting advances in Veteran healthcare and well-being cannot be overstated,” said Nicole Carey, Chief Strategy Officer for DIS. “I am proud of our amazing team and their ceaseless passion and commitment to support MVP and Veteran health. We are honored to be recognized for our contributions, but more importantly to be able to work side by side with MVP supporting its cutting edge research efforts.”
The 2024 Anvil Awards will be presented on May 9th during the Anvil Awards Ceremony in New York City. Congratulations to our DIS team members and to our clients at VA’s Million Veteran Program!
