Office of Transition and Economic Development
DIS leveraged findings from Human Centered Design research to define a new branding strategy, which included a complete rebrand of the Office of Transition and Economic Development (TED). The rebrand included creation of a parent brand for TED and family brands for associated programs, like Personalized Career Planning and Guidance (PCPG) and Veteran Readiness and Employment VR&E). Internal interviews, insight sessions, and focus group research helped quickly defined the brand and communications strategy. The brand and communications strategy then provided the foundation for a new logo design (with a graphic style guide) and materials templates.
U.S. Department of Veterans Affairs, Veterans Benefits Administration, Office of Transition & Economic Development
March 1, 2020